I’ve been a fan of Into The Gloss for as long as I can remember and think Emily Weiss, the creator, is a genius and major #girlBOSS. I was fan-girling out when Into The Gloss launched their beauty line, Glossier. Scrolling through Instagram this past weekend, I saw that the Glossier Penthouse was open once again to show off their latest collection. I texted my best girlfriends and made a day of it!
From the Phase 1 collection, I own the Perfecting Skin Tint and Balm Dot Calm (best name ever) so I was excited to see the latest products up close and in-person. If you’re in NYC and a beauty lover like me, I highly suggest you check out the space! First off, it’s beautiful. Located in Soho, the penthouse is beautifully decorated with insane natural light, an amazing terrace, clean white counter-tops, touches of the signature Glossier pink from it’s packaging and a model-filled mood board. I was also obsessed with the hip hop jams playing while I was testing beauty products. Basically, me living the dream.
I can never pass up a new lipstick, so I immediately focused on the new lip stains featured in the new collection called, _Generation G. This is the perfect everyday lip. It goes on like a balm but wears like a lip stain. The color is sheer but can build to the intensity you want. I chose the ‘Crush’ shade which is a stunning berry pink. This color is totally universal and looks amazing on a variety of skin tones. I rocked it the next day and got a ton of compliments. Definitely a great way to start a Monday. Be sure to check out all four shades.
Another fun new addition to the Glossier family is the Stretch Concealer. It wears very smooth and easy to apply. Not cakey or flat and gives a nice dewy finish – ideal for under eyes and to offer some brightness which everyone needs in their life.
I’m not one to pencil-in my brows but I’ve heard awesome things about the ‘Boy Brow’ if you want to get your Cara Delevingne on. This wonder wand is also part of the Phase 2 kit and is a great way to make your brows stand out. I also left the penthouse with one more purchase, The _Priming Moisturizer. I tried a dab on my hand and it felt incredibly soft — I basically wanted to buy 10 bottles for my entire body but I settled on one for now.
The girls in the showroom were so helpful and it was so fun talking beauty with them as they are just as obsessed as I am. Definitely check the space out if you’re in the New York area, I know they will be open again this coming weekend. Find out more on their Instagram, here.